SEO Devided In Two Part On Page Off Page.

On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the world wide web and search engines grew in complexitiy.

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.>

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.

It is sometimes difficult to spot the good links; here are a few questions you should ask yourself when you are looking at sites or pages to get links from:

• Is this site or page relevant to what I do?
• Is this site linking out to any low quality off topic sites?
• Is this site or page going to send the right sort of traffic?
• Is this site or page ranking well in the search engines?
• Does this site have a lot of links from other websites?

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.